Hedgehog Revisited…

Team AO,

A few years ago Colby and I read a book entitled “Good to great” by Jim Collins.  This great read exposed a core principle of greatness called the Hedgehog Concept.  All great organizations develop their hedgehog concept around three core questions, and I am excited to say that today the LIFE business offers us our best opportunity to achieve our destined greatness as an organization.  Here are the three key elements of the TEAM AO hedgehog concept…

Passion: What are you passionate about?

Team AOJ we are passionate about out helping and serving leaders. We are all passionate about the LIFE answers found in our subscriptions and packs. Our improved lives are a testimony to the nuggets of truth found in the LIFE materials. Our passion is to help the individual leader grow personally, develop wealth thinking and influence lasting communities.

Excellence: What can you be the best in the world at?
Team is the best leadership development organization in the world, and TEAM AOJ, you are the best at providing that magical environment where everyone can succeed. Our diversity is our strength, and the love that we share as a team is contagious. The intangible art side of the business is our excellence.

Profit: What makes you profitable?
Building lasting communities is our profit center, and now is the time for you as the individual Team AOJ leader to make your business profitable by going TURBO/Power player. This upcoming year will be our team’s most profitable and we will break more powerplayers than ever!

The passion is service, the diverse environment is one of the best, and your opportunity to leverage LIFE for profit has never been better.  Team AOJ, your magic is drawing a crowd to your house. I believe that if it is our house, others are welcome to come, but we will be there first, leverage it the most, and do our part to reap the harvest of our hedgehog. LIFE brings together the culmination of a dream business that perfectly fits our organizational strengths, and 2012 promises to be our coming out party. We will see all leaders at the top!

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